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Value Chain Marketing

RRP $354.99

?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers' marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

Luxury Marketing

RRP $326.99


The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.
This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

How To Create A Successful Marketing Plan

RRP $18.99

Almost every successful business started with an effective marketing plan and yours can too. Learn How to Create a Highly Effective Marketing Plan to Increase Market Share and Guide Your Business into Success!

You can now discover from the pros how to develop your own marketing plan complete with strategies and techniques that will really work through our book "How to Create a Successful Marketing Plan."

Most businesses will not succeed. Approximately 91% of businesses fail within 10 years, over 50% within five years, and almost 25% within the first year. You can increase your odds of survival and success through an effective marketing plan.

Reading "How to Create a Successful Marketing Plan" is step one of developing a great marketing strategy that helps your business succeed.

Here are just some of the great benefits you'll get in our eBook:

Learn about all the major fundamentals and components needed in a successful marketing plan.

Find out how to conduct your own market research, saving a substantial fee that you might otherwise have to pay to market research firms.

Discover how to establish reasonable goals and objectives that will distinguish your marketing plan as sound and realistic rather than a document of wishful thinking that nobody will take seriously.

Determine how to foresee potential threats or problems and highlight how you will deal with them in your marketing plan.

Learn how to include plans for new marketing opportunities that may unexpectedly arise such as what happened with social media where many businesses were left unprepared.

Find out how to evaluate your competition for inclusion in your marketing plan.

Discover how to deal with the financial and budgeting aspects so the numbers add up.

Uncover the best ways to track the effectiveness or your marketing plan so you can update and make changes as needed.

And much more!

In Search Of A Better Life

RRP $329.99

This volume examines the phenomenon of mass population migration from the Caribbean to North America and the United Kingdom and the social, cultural, and economic adaptation of the immigrants to their new environments. A central theme of this volume is that twentieth century Caribbean migration is more than the migration of labor in search of jobs; it is also a movement of households and thus affects not only the well-being of family members but also their social relationships. The contributors provide new analytical perspectives on the factors that motivate this movement, and the social, cultural,and economic impact of the movement on the household itself. The volume is divided into three parts. Part I examines the historical movement to the United States and the United Kingdom. The chapters in this section explore the relationship between the character of Caribbean development and the factors motivating the migration of households, the nineteenth century beginnings of twentieth century mass Caribbean migration, and the social and economic experiences of the post-World War II Caribbean immigrants in Britain. Part II looks at the problems of settlement and adaptation in the major urban centers where Caribbean immigrants have tended to concentrate, giving special attention to the status of Caribbean women in the United States and the role of social networks in helping immigrants to adapt to their new surroundings. The final section looks at the problem of illegal migration from the Caribbean to the United States, drawing on data from the annual reports of the Immigration and Naturalization Service. Students, researchers, and policy-makers will find In Search of a Better Life an important contribution to the understanding of the total migration process.


RRP $252.99

"I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all". (Professor Rob Lawson, University of Otago). Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: historical origins and influences in marketing; introduction to the concepts of Critical Theory; marketing 'orientation' and the marketing 'mix'; critique of marketing principles; marketing and strategy; the role of research in marketing; marketing and managerial ideology; and marketing ethics. Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.


Australian Businesses Articles

Website Investing Improve Ranking SEO Rank Search Marketing
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Australian Businesses Books

Website Investing Improve Ranking SEO Rank Search Marketing
Wordpress Business Website Joomla Business Services
Directory Website Directory Amazon Yahoo

Australian Businesses