?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers' marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.
Almost every successful business started with an effective marketing plan and yours can too. Learn How to Create a Highly Effective Marketing Plan to Increase Market Share and Guide Your Business into Success!
This volume examines the phenomenon of mass population migration from the Caribbean to North America and the United Kingdom and the social, cultural, and economic adaptation of the immigrants to their new environments. A central theme of this volume is that twentieth century Caribbean migration is more than the migration of labor in search of jobs; it is also a movement of households and thus affects not only the well-being of family members but also their social relationships. The contributors provide new analytical perspectives on the factors that motivate this movement, and the social, cultural,and economic impact of the movement on the household itself. The volume is divided into three parts. Part I examines the historical movement to the United States and the United Kingdom. The chapters in this section explore the relationship between the character of Caribbean development and the factors motivating the migration of households, the nineteenth century beginnings of twentieth century mass Caribbean migration, and the social and economic experiences of the post-World War II Caribbean immigrants in Britain. Part II looks at the problems of settlement and adaptation in the major urban centers where Caribbean immigrants have tended to concentrate, giving special attention to the status of Caribbean women in the United States and the role of social networks in helping immigrants to adapt to their new surroundings. The final section looks at the problem of illegal migration from the Caribbean to the United States, drawing on data from the annual reports of the Immigration and Naturalization Service. Students, researchers, and policy-makers will find In Search of a Better Life an important contribution to the understanding of the total migration process.
"I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all". (Professor Rob Lawson, University of Otago). Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: historical origins and influences in marketing; introduction to the concepts of Critical Theory; marketing 'orientation' and the marketing 'mix'; critique of marketing principles; marketing and strategy; the role of research in marketing; marketing and managerial ideology; and marketing ethics. Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
Australian Businesses Articles
Australian Businesses Books